DKDan Kinsner
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03 / RESEARCH & SOFTWAREPROJECT OVERVIEW

ECP

Every recommendation comes with its source.

A library of conversion research, turned into a tool that audits online store pages and cites the research behind each suggestion.

Talk about ECP
MY ROLE / SCOPE
Research library / audit engine
THE DISCIPLINES
Conversion research / Evidence / E-commerce audits
ECP landing page: Conversion audits with citations, showing a storefront audit illustration
PROJECT SCREENSHOTOpen full image ↗

The context

Plenty of people will tell you how to fix a product page. Few can show you why. ECP links each recommendation to the research it came from, so you can check it.

My part

I built the research library and the audit engine around it: sorting the findings and tying each page recommendation back to its source.

A closer look

The idea is right in the headline: conversion audits with citations. The screenshot shows the project, not results from a client.

THE WORK, AT A GLANCE

  1. 01

    RESEARCH

    Start with a reference library.

  2. 02

    CLASSIFY

    Organize findings for the page being reviewed.

  3. 03

    CITE

    Attach the source to the recommendation.