ECP
A recommendation should show its work.
Conversion research turned into an audit engine—with citations attached to the recommendations.
Talk about ECP- MY ROLE / SCOPE
- Research library / audit engine
- THE DISCIPLINES
- Conversion research / Evidence / E-commerce audits
The context
A confident suggestion is not the same thing as an evidenced one. ECP connects e-commerce page recommendations to a classified research library, making the reasoning available for inspection.
My part
The conversion-psychology research library and the audit engine built around it: organizing findings and connecting page recommendations back to their sources.
A closer look
The central idea is visible in the headline: “Conversion audits with citations.” The screenshot is the project presentation, not a report of measured client results.
THE WORK, AT A GLANCE
- 01
RESEARCH
Start with a reference library.
- 02
CLASSIFY
Organize findings for the page being reviewed.
- 03
CITE
Attach the source to the recommendation.